Episode 57 - Drew Pautler - YETI Cycles Handbook
This week we are getting int some offset print for a legendary bike brand, Yeti Cycles. My guest this week is Drew Pautler from Good Fortune Collective out of Vancouver, BC.
During this episode, we talk about the incredible Yeti Cycles Handbook and talk about how it has been visually in the making for 30+ years. We talk about how this project started and came to life during the "work from home" pandemic, and how they crafted an incredible brand experience for the cycle industry ambassadors.
Check out the links below to see the incredible work that the team and Good Fortune Collective puts together.
Also don't miss the launch of Print Design Mastery on May 12th!
Good Fortune Collective Instagram
FREE Print Ready File Checklist