Episode 84 - How to Build a Cult Brand in Print - with Kierian Cameron, Editor of Brand Cult Newspaper

Kierian Cameron is the editor of Brand Cult, the UK's first print-only business newspaper, and it's unlike anything else landing in a mailbox: wax sealed, wrapped in tissue, shipped in an ominous black envelope, and hit with its own custom brand scent.

In this one Kierian tells the wild story of how a completely self-taught designer went from substitute teaching in London to building three businesses, and why print became her "third door" into an industry that wouldn't hire her as an intern at 37.

We get into the ikigai moment that made her go all-in on design, how she pre-sold 50 subscribers off nothing but a pitch to fund her first print run, and her whole philosophy of building "cult brands" people obsess over. It's a masterclass in networking, persistence, and finding a creative spin on a medium that's been around for hundreds of years.

In this episode

• What Brand Cult is: a wax-sealed, scented, print-only business newspaper built as a full immersive brand world
• Kierian's career-pivot story, from Hong Kong to London classrooms to self-taught designer
• The "third door" theory: when the front door and the VIP door are closed, you find the crack nobody else is looking at
• Why print-only is the whole point, and how she gives founders a reason to step away from the screen
• Networking and persistence as a business engine: keep following up until they tell you to go away
• How designing her own newspaper turned into a bespoke newspaper design service for other brands

The Links: 

Print Club Pro - 90-day coaching: Check the Details here

Brand Cult Newspaper: Great Print Here

Brand Cult IG: Click Here

Kierian Cameron LinkedIn: Connect Here

Print Design Academy IG: Click Here