Episode 83 - How a Newspaper can land your next Client - With Kaye Symington from Newspaper Club
Kaye Symington is the CMO of Newspaper Club and co-founder of Glasgow Print Fair. A self-proclaimed "print enabler" rather than a printmaker.
In this one we get into how Newspaper Club went from three friends printing what their mates made online to 40 million newspapers and counting, and why newsprint is booming instead of dying.
Kaye shares a stack of real stories, including an LA photographer who swapped his ignored email newsletter for a quarterly newspaper and landed a $50k campaign and nearly a Louis Vuitton gig off the back of it.
We also get into why print sticks in your brain longer than a screen ever will, how younger designers are falling for newsprint with zero nostalgia attached, and the exact math on why spending $120 on 20 newspapers is one of the smartest moves a designer can make to get noticed. Stop emailing PDFs nobody opens and make something that lands on the desk and won't get ignored.
In this episode
- What Newspaper Club is, and the "print what your friends made on the internet" origin story that became 40 million newspapers
- Why "newspapers are dead" was always a myth, and how AI made everyone suddenly notice print again
- The LA photographer who turned a quarterly newspaper into a $50k campaign
- The real cost math: why $120 for 20 newspapers beats another ignored PDF portfolio every time
- How designers are using newsprint as a portfolio that actually sticks around on people's desks
- Why print is multi-sensory and memorable in a way a screen just can't match
- Print-first thinking: design for the newspaper, then spin it into your social, blog, and audio content
The Links:
Print Club Pro - 90-day coaching: Check the Details here
Newspaper Club: Great Print Here
Newspaper Club IG: Click Here
Kaye Symington IG: Click Here
Kaye LinkedIn: Connect Here
Print Design Academy IG: Click Here
