Episode 48 - Specialty Beer Label and Custom Box - Michael Berglund

Another brilliant craft beer label design, but this time with a custom box! This weeks guest is Michael Burgland @atomicmutant who was a graphic designer with Surly Brewing.

We are specifically talking about the Surly 15-anniversary beer label and custom box. The box was printed by the amazing crew over at @studioonfire using @mohawkpaper

This project is a great example of why I love craft beer label design. They usually come with some much design freedom, creative freedom. Also in the episode we get into the story about how Michael came to own 3 studios at the same time, as well as some video packaging that he had the opportunity to design.


Craft Beer Label Design Course - Learn Craft Beer Label Design HERE

Michael Bergland Instagram - @atomicmutant

Surly Brewing - @surlybrewing


Stock: 100# Mohawk Strathmore Premium Wove Cover - Egglant
Print Specs: Silver Hot Foil Stamp with Emboss
Finishing: Die-cut box with autolock bottom and locking tuck top
Printer: Studio On Fire - St Paul, MN @studioonfire

Label/Shrink Sleeve
Stock: Clear Shrink Sleeve
Print Specs: PMS + White + Silver Metallic Ink


A checklist to help you properly export your files for print.