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What you'll learn:
PRINT METHODS FOR LABELS
We will teach you the different types of print that you can use to bring your labels and shrink sleeves to life. But also, how to choose the right one for your project.
LABEL STOCKS AND HOW TO PICK ONE
With his 19 years of experience in print production, Dave will walk you through the different label stock options out there and what is possible with them.
ALL ABOUT SHRINK SLEEVES
What is a shrink sleeve and how does it work? Once you know this you can start to use advanced design techniques to design incredible shrink sleeves.
FILE SET UP AND EXPORT FOR PRINT
Labels and Shrink Sleeves are very unique when it comes to file setup. Gabby will show you how to easily start your file off for print success and how to export it correctly so your printer knows exactly what you want.
CUT AND STACK LABELS
These aren't really even labels, or are they? We will do a deep dive into cut and stack labels, what they are, and what you need to know to design amazing ones.
WORKING WITH PRINTERS
Finding a great label printer can sometimes be a challenge. We will talk about how to find a great printer that does the type of work you want to design. We will also show you how to request accurate quotes for different projects, and how to navigate proofing to avoid being stuck with costly reprints.
BONUS 1 - BRANDING A BEER
In this awesome bonus lesson, Nick Longo walks us through a real-life case study of a beer label that he designed. Great information especially if you are just getting started with label design.
BONUS 2 - BRANDING A BREWERY
In this lesson, we get a first-hand look at the branding of a brewery before its doors were even open. Josh, the owner of Field House Brewing, shows us behind-the-scenes artwork and inspiration that went into the design, construction, and environment of his incredibly successful brewery and eatery with 2 locations.
BONUS 3 - AMAZING DESIGN MOCK USP
Another amazing lesson from Nick Longo. In this bonus lesson, he walks us through Adobe Dimension and how he uses it to present concepts and designs to his brewery clients. Bring the concepts you share with your clients to life with this unique method.
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